SEO Transformation: From Page 3 to Top Rankings

The Challenge

A plumbing services company in Toronto was invisible online. They ranked on page 3-4 for their target keywords, received minimal organic traffic, and relied entirely on paid ads for leads.

Our Solution

We implemented a comprehensive SEO strategy:

- Technical SEO Audit: Fixed 50+ technical issues including site speed, mobile usability, and crawl errors
- Keyword Research: Identified 100+ high-value local keywords
- On-Page Optimization: Optimized all pages with target keywords, meta tags, and schema markup
- Content Strategy: Created 30+ blog posts and service pages targeting local searches
- Local SEO: Optimized Google Business Profile, built local citations, and earned local backlinks
- Link Building: Earned 40+ high-quality backlinks from industry websites

The Process

1. SEO Audit (1 week): Comprehensive analysis of current SEO performance
2. Strategy Development (1 week): Created detailed SEO roadmap
3. Technical Fixes (2 weeks): Resolved all technical SEO issues
4. Content Creation (8 weeks): Developed optimized content
5. Link Building (Ongoing): Continuous outreach and relationship building
6. Monitoring & Optimization (Ongoing): Monthly reporting and adjustments

The Results

The client now dominates local search results and has reduced their paid ad spend by 60%.